The World Of Mercedes Benz

A drive on the latest models and a insight into the history and rich culture of the brand is what one can experience at the Mercedes Benz World locates at the Brook lands site. There is a centrally located 16,650 square meters building, where you can learn all about the brands history, or indulge in any of the several interactive activities. Visitors flock the area as it displays some of the most opulent models from the brand including the CL coupe class.



Though as many as 5 high brand centers have been launched till date, yet the Brook lands centre is a hot favorite among the visitors. It has intrinsic historical links with the site on which it stands, where Mercedes won on the opening race day at Brook lands in 1907. The other great attraction of this particular site is the hands-on driving experience that it offers; over 4.04 hectares of rough terrain and 2.5 km of driving circuit. In short, this is by far the best Mercedes Benz World, and is first of its kind in U.K.



Adding to the world of Mercedes Benz is a development of a new concept design world housed in a 3 floor building for visitors to experience. At the official opening of Mercedes Benz World, the chairman of the board of management of DaimlerChrysler and head of the Mercedes Car Group said that the automotive world is a highly competitive one and the success of all brands is constantly under attack. As manufacturing and design standards have risen in all cars, brand differentiation becomes more and more difficult.



An estimate of 300,000 visitors is expected to visit the Mercedes Bens World every year. This place is not only for the petrol heads but the entire family can have an experience of a lifetime says the higher authorities of the Mercedes Benz World and DaimlerChrysler. Their goals are of building a long term relationship with their consumer by even picking on the younger generations mind and shape their choices in such a way that it favors the brand in future. The best part about these centers is that they also entertain the young and budding drivers to relish the luxury drives.



They have also directed their efforts in offering flood protection against River Wey, to the local businesses and homes. The development measures also include the scheme to regenerate a community park that is spreads across a vast area of about 24.2 hectares. Even the original race track of Brook lands, or what is left of it, has been saved from further decay; and the areas famous Railway Straight was reopened after almost 50 years. Undoubtedly the officials are of the view that launch of the Mercedes Benz world is a great help to the community besides being beneficial to the brand. The brand will ensure development of the area to make facilities like community parks available to the residents of the area.



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