Why Did Mercedes Take Some Bold And Strong Steps?

For a long time now, Mercedes Benz has been the grande dame of luxury car makers when it comes to design. Middle age customers were targeted and hence the styling was understated. But a shift toward sportier and more youthful styling, partly driven by US executives, has been paying off.

Mercedes modified design philosophy in mid-2008. In 2007, when the new generation C class made its debut, the change really began. The trend was carried on and a new E class and E class coupe in 2009 and the sleek, two door SLS sports car were brought out in May.

A transformed CLS four door with coupe styling will enter the market next summer. In the United States, the new cars have become extremely popular. This year, Mercedes loyalty increased from 52 percent in 2008 to 56 percent whereas loyalty to a German made car decreased from just over 51 percent in 2008 to a shade fewer than 50 percent in 2010.

A lot of young clients are being attracted by Mercedes. Three years ago, the median age of consumers was 54, which has currently dropped to 51. A number of Mercedes? US executives want a more aggressive styling. The fact that American clients prefer buying sportier looking cars was emphasized by the vice president of marketing at Mercedes Benz USA.

Now, every latest creation comes to the United States for customer clinics. With the launch of new designs in 2007, came the wider, lower C class. It has extremely lively lines down to the road. The side shows power around the wheels, and it has a coupe like outline.

Presently, 56 percent of all C class sales have been occupied as against 51 percent for the preceding generation. The first appearance of a coupe version of the C class next year is a brave, strong move. To be launched in 2013, the next generation C class will be on the same lines, he said.

The redesigned E class was the second series of vehicles that got a change in style. The four round eyes on the front end were replaced with square lights; this was said to a major alteration.

In the next few years, you will accept each of the Mercedes Benz as a brand member of the family. He mentioned that the good news for Mercedes' US sales unit is that more and more models of Mercedes will have a unique look. At last, a simpatico section is delivering what we want.

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